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and the other sites owned by the WeatherĬhannel have almost 50 million visitors a month.

Proudly independent for the better part of two decades, Weather Underground has about 10 million unique visitors a month, according to the measurement firm comScore.

“But we’ll have a lot more resources to do fun things.” “Weather Underground users can expect to see more of the same,” said Alan Steremberg, Weather Underground’s president. Improve the Weather Channel’s forecasts, he added. The unique weather data collected by the Weather Underground would be harnessed to Kenny said that the Weather Underground site,, would continue to exist on its own. Some of them, he admitted, have sour views of the Weather Channel, which they see as overly corporate and dependent on advertising.Īcknowledging those concerns, Mr. In an interview, David Kenny, the chairman and chief executive of the Weather Channel Companies, praised the Weather Underground site for having a “hard-core audience” Have sought to reinforce ’s meteorological roots at the same time that they reposition the Weather Channel on television as a place for weather-based reality shows and documentaries. The purchase price was not disclosed, indicating that it is not material to the operations of the Weather Channel, which is owned by a consortium that includes Comcast, Bain Capital and the Blackstone Group.

The deal is expected to be completed within weeks. The acquisition, announced on Monday afternoon, will give the Weather Channel - already by far the most-visited weather news Web site in the United States - an even greater lead over other such companies. The Weather Channel Companies is going to gobble up one of its top competitors, the Weather Underground. Peter DaSilva for The New York Times Alan Steremberg, president of Weather Underground, which was just acquired by the Weather Channel, stands next to a satellite dish that collects weather data at the company’s offices in San Francisco.